Why implementing Virtual Vouchers and Gift Cards makes good business sense



The ongoing concerns of Covid-19 are likely to change the way we shop this Festive Season. Allowing customers the option of purchasing Virtual Vouchers and Gift Cards makes gifting easier for those who choose to avoid the crowds and stay safe this year.

For cash-strapped businesses, Virtual Vouchers and Gift Cards offer many benefits:

  • they provide an immediate cash infusion,

  • encourage new and repeat business,

  • often result in increased basket spend as purchases with a gift card or virtual voucher can be up to 20% higher than the original value of the gift card or voucher,

  • and help promote brand awareness.

As more businesses compete for customer attention, virtual gifting can be leveraged for competitive advantage in the retail environment by making it easier for customers to engage with your brand.


Contact sales@innervation.co.za today to implement virtual gifting for your business.


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