The war for customers is heating up as new technologies and an increasingly demanding customer base disrupt business-as-usual for retailers big and small. Big retailers have big budgets. They can experiment with new technologies, extend their marketing campaigns to a multitude of platforms and invest in specialised skills and tech that is simply out of reach for many mid-tier retailers.
For the first time, however, next-generation technology tools such as AI-enabled business intelligence, enabling individualised customer engagement opportunities, are within reach of mid-size retailers. And thanks to their comparably smaller customer bases, mid-size and small retailers have an opportunity to take a lead on their larger peers in the fight for better and more meaningful customer relationships.
With Innervation's Customer Engagement tools you can enhance your customers’ experiences, increase customer loyalty, retain customers and maximise profits.