Crossfin Transactional Solutions undergoes rebrand to Adumo

Crossfin Transactional Solutions (CTS) recently rebranded to Adumo, infusing the fast-growing fintech company with an authentic African feel that speaks to its existing and future customer base.

Following the 2019 acquisition of Sureswipe by Crossfin Technology Holdings, a fintech investment company, and Apis Growth Fund, a private equity fund managed by London-based Apis Partners LLP, Crossfin Transactional Solutions (CTS), South Africa’s largest independent payments and merchant acquiring solutions platform was formed.

Who is Adumo? 

Adumo is not a bank. We are payments experts reshaping the payment landscape for the benefit of all. Adumo brings together three of South Africa’s favourite and most well-known payment service providers under one entity – Sureswipe, Innervation Pan African Payments, and iKhokha. All three entities deliver enticing value propositions for their different target markets. Each of these will continue to focus on their unique market segments.

Adumo brings together more than 30 000 active clients and 50 000 active card machines - processing over $5 billion in transaction value - and with a presence in 14 African countries. We not only have years of expertise to help you accept easy card payments, but our product offering is set up to enable retailers across the continent to grow their business through one fintech partner.  

Our core focus is to provide businesses with support for their business needs - whether it be an informal trader, large retailer, or franchise environment. Add-on services are provided from a consortium perspective and range from financial services, loyalty solutions for improved customer engagement, and other value-added services that promote cross-sell opportunities between the different brands.